June 1 Price Increase

We’re adjusting pricing effective June 1.

It’s an unfortunate reality that the cost of steel has gone up and the US Dollar has fallen in relation to the Euro. When we got word of the increase a while back we loaded up on as much inventory we could at the old pricing to keep our tools at their current price level as long as possible, but that only served to delay the inevitable. Had it been one or the other we would have tried to absorb the increase, but both combined are creating just too big of a hit.

Effective June 1 there’ll be modest price increases across the board. Nothing major.

With that said, if you’ve been on the fence about finalizing your purchase, now’s the time to do so and save a few bucks!


Celebrating National Bike Month – 25% Off Sitewide

It’s an exciting time in the world of cycling! In honor of the first weekend of National Bike Month and the Giro d’Italia  we’re offering 25% off  MSRP for the entire store + Free Shipping with orders of $50+! Offer valid this weekend only! Just use the following coupon code in your shopping cart:


Offer valid for retail customers only


National Bike Month

National Bike Month is here, tune up your bike!

From Bikeleague.org:

May is National Bike Month! Sponsored by the League of American Bicyclists and celebrated in communities from coast to coast. Established in 1956, National Bike Month is a chance to showcase the many benefits of bicycling — and encourage more folks to giving biking a try.

Whether you bike to work or school; ride to save money or time; pump those pedals to preserve your health or the environment; or simply to explore your community, National Bike Month is an opportunity to celebrate the unique power of the bicycle and the many reasons we ride.


Giro d’Italia

Giro D'Italia 2017 Overall Map

From Cyclingnews.com:

This year, Giro d’Italia celebrates its 100th edition!

The Grande Partenza will set things off in Sardinia on May 5 in Alghero with a lengthy 206km road race to Olbia and overall winner will be crowned three weeks later upon its conclusion following a flat 28km time trial to Milan on May 28.

The route will showcase some of the most famous mountain passes used in the history of the Italian Grand Tour with climbs that include Blockhaus, Mortirolo, Stelvio, Umbrail Pass, Monte Grappa and Pordoi, to name a few.

Unior USA Announces up to 40% off Previous Pricing

We have some great news at UniorUSA.com; we’ve lowered prices on our website up to 40% MSRP.

Here are some examples of the price changes:

To celebrate our new price change we’re giving away a FREE set of Red Tire Levers for the first 20 orders placed after this announcement.

Plus all retail orders of $50 or more receive free shipping.

New Riders Announcement

Taylor Vernon and Rudy Cabirou Put On Blue Colors of Unior Tools Team

Unior Tools Team gets a lot of fresh energy in its eight season as the UCI Mountain Bike team. New names on the downhill team are Taylor Vernon and Rudy Cabirou that will join Jure Žabjek and Žiga Pandur in Unior’s DH team. Tanja Žakelj starts new 4-year Olympic cycle.

Taylor Vernon and Rudy Cabirou are names that don’t need much introduction. Taylor won almost everything in junior ranks, including World Cup and national titles, while Rudy jumped into the spotlight in 2015 when he finished 10th on the elite World Cup race in Lourdes. They will join Jure Žabjek, 2015 European DH Champion, and Žiga Pandur to form a four man elite downhill squad. Team under the sponsorship of Unior Bike Tools will continue to race on Trek Sessions with full SRAM/RockShox kit.

Tanja Žakelj is team’s sole XC rider – after excellent finish of 2016 season she is again fully motivated and looks towards the top of the World Cup and of course has Tokyo in mind. Filip Flisar and Kevin Berginc will go for the podiums on the BMX events and also selected 4X Pro Tour / European 4Cross Series races.

Taylor Vernon, 20, Wales, UK: “I am super excited to join Unior Tools Team for 2017. This is new beginning for me – with fresh faces, fresh atmosphere, fresh setup and great people. It’s amazing to continue partnership with Trek Bicycles where I continue to race the Session 9.9. I’m particularly excited to start working with SRAM as I have always been a big fan of their products and it will be cool to build up a new relationship with those guys.

I am now working under a new trainer Jonny Thompson at Fit4Racing. I started my off season early putting in the graft ready for the race season, I am going in to the year fully committed to racing like I know I can. Personally I feel its been a slow start to my Elite career moving from the Junior ranks but I’m ready to make a statement with my new team behind me and get my name higher up on that result page.

I want to take this opportunity to thank Tine, Grega and all the guys at Unior Tools for this great opportunity.”

Rudy Cabirou, 22, France: “I’m really happy to join this professional team. I’m really excited to ride with new amazing bike and good guys. I’m sure my new team will help me progress as I would like to be regular in the top-20 on the World Cup and keep having fun on my bike. It will also help me improve on my English.

I have full downhill World Cup season on my schedule, but also French races, including three national cup races and national champs. I’ll also race EWS at Finale Ligure.

I also have a new coach – Tom Maury is a childhood friend of mine and a great expert and I have full confidence in him.

I look forward to the start of the season in Lourdes that is a very special race for me. I like the track and amazing French crowd. It’s going to be crazy.”

Grega Stopar, Team Manager: “You will see changes in every aspect of our team – we have two new and very talented riders under our roof, and great new sponsors like Alpinestars and Leatt. We’ve also promoted Tanja’s technical coach to Sport Director and took new mechanics on the team. All of this mixes perfectly with our other riders, staff and sponsors that have been with us for years. We have big ambitions for the new season, I don’t want to talk about places or numbers, but for sure we want to make an impact in all disciplines. We’ll also use the team riders to promote our local projects in Ljubljana where we build bike parks and try to get as many kids as possible on bikes.”

Taylor will race in 2017 Unior Tools Team downhill jersey first – on the BDS race in Nant Gwrtheyrn, Gwynedd, Rudy will follow two weeks later in Laudun.

Team sponsors and partners are Unior Bike Tools, Trek Bicycles, SRAM, RockShox, Lizard Skins, Schwalbe, Alpinestars, Leatt, Camelbak, Selle Italia, Mudhugger, Crankbrothers, adidas eyewear, Sapim, Ryde, Bitex, Gamut USA, Motorex, Born, Teva, BookingPoint.net and Zefal. Team will also work closely with Slovenian capital Ljubljana and promote cycling for all.

#WorldOfUnior  –  #RideForZarja

Unior Insulation Process

Here is a great video showing our insulation process for our electrician line of tools.

If you have any questions or comments please feel free to contact me!



Thanks for Participating in our GIVEAWAY

Hello fellow riders and gear heads,

The team here at Unior USA would like to just thank everyone who participated in our 7 day “Christmas Isn’t Over” giveaway over the holiday season. We gave away some real quality tools away to some lucky members of the Unior following, such as an 8 piece T-handle wrench set, a reversible ½” ratchet, and a set of combination wrenches, in all a value totaling over $400!!!

We hope those of you who haven’t heard of us yet, or haven’t had the opportunity to work with our tools to do a little research. We are a company employing over 2000 workers in Slovenia, our operation produces its own steal, as well as every tool within 2 square miles… unlike many of the other big, brand name tool companies, who choose to have their products made with out-sourced goods and materials. We pride ourselves on our quality of our product and want to be that quality alternative!

We hope to do more promotions like this in the up-coming year. If you missed out on this one or just didn’t come away with a freebie-tool stay tuned, theres always next time!

If you have any questions PLEASE contact us!


Happy Holidays,
The Unior USA Team

Unior USA launches website and online store

BALLSTON SPA, N.Y. (BRAIN) — Slovenia-based Unior Tools has launched a new U.S. website, uniorusa.com.

The new portal offers consumers and IBDs the convenience of ordering directly from Unior’s official U.S. site. “Unior is very serious about establishing itself in the U.S. market and this is just another step in the right direction for us,” said Bruce Fina, Unior’s North American director of sales.

Trek announced in 2015 that it was distributing Unior in the U.S.

“Trek is an incredible partner, but we realize in order to reach all our customers we need to offer shops and serious riders the ability to purchase directly,” Fina said.

Unior currently offers a full array of bike tools, from multi-tools to rolling tool chests.

The company was founded in 1919 and has manufactured components and tools for leading automakers like BMW, Mercedes, VW and others. Unior controls and owns all facets of its manufacturing process, from the steel mills to the production lines. Unior’s 2,500 employees craft all Unior tools in its five factories.

The company provides the official tools for the Sky Team, Trek – Segafredo, Movistar and Etixx-Quickstep teams. The company said it has plans to establish additional sponsorship programs in the U.S. and attend a number of events in 2017.


Tool Kits for Bicycles

Unior USA – Official Launch!

It’s official, Unior USA has launched! We’re your #1 resource for quality European bicycle tools. Our shop has a wide selection of bike tools for professional racing teams, bike shops, and even the home mechanic. Our product selection will be growing with the website, so let us know if you don’t find what you’re looking for, it might very well be on the way!

In the meantime, feel free to browse our new website and let us know what you think! And don’t forget to sign up for our mailing list to keep up to date with product promotions and Unior news!