About Unior USA

For over a century, Unior has been crafting professional-grade tools in the heart of Europe. Founded in 1919 in Slovenia, our roots run deep in precision engineering, craftsmanship, and innovation. Today, Unior USA brings this proud heritage to the American cycling community—serving shop owners, mechanics, and passionate riders who demand tools they can trust.

Unior USA is an independently owned company and the official general importer for Unior tools in the United States. In addition to Unior’s renowned tool line, we proudly distribute other top-tier European cycling brands, including Sinter brake pads and Bleedkit.com bleed kits, giving our customers access to the very best in performance and reliability.

Our mission is simple: empower the people who keep bicycles moving. Whether it’s a race-day tune-up or a complete rebuild, our tools and products are designed to perform flawlessly under the toughest conditions. Every piece we offer reflects our commitment to durability, accuracy, and ease of use—values forged over decades of working alongside the world’s best mechanics.

We’re proud to stand apart with:

  • Made in Europe: Every Unior tool is crafted in our own factories in Slovenia under strict quality control.
  • Lifetime Warranty: Built to last, backed for life.
  • Sustainable Manufacturing: A responsible approach to production that respects the environment and the communities we serve.

From pro workshops to home garages, Unior USA is more than a distributor—we’re a trusted partner in every ride, race, and repair.

Our People

  • Bruce Fina

    Bruce has spent more than 30 years in the cycling industry, beginning with the founding of Pedro’s USA. Drawing on decades of experience, he works at the intersection of world-class European manufacturing and the needs of U.S. mechanics, shop owners, and riders. His focus remains simple: bring reliable, high-performance tools and products to the people who depend on them, with quality and precision as the guiding principles.

  • Travis Barnes

    Travis started riding bikes at 3 years old and hasn't stopped since. While he has ridden just about every genre of bike he found his true passion in mountain biking, even spending time as a NICA coach out in Nor-Cal and here in upstate NY. His passion for all things 2 wheels sold us on his ability to be an asset to all of our customers. He is always stoked to talk about anything bike related so feel free to reach out with any questions. When he's not in the office or on his pedal bike you can likely find him twisting the throttle of his Triumph Tiger on some back roads. He also has a beard. It is red.

  • Jack Arnold

    Former shop mechanic turned full-time bike tool nerd, Jack helps keep Unior USA’s gears turning—from order fulfillment and warehousing to sales and marketing. He’s been around bikes long enough to know the right tooldoesmake a difference (even if his own collection is still a work in progress). When he’s not at work, he’s probably outside, talking bikes, fixing bikes, or picking up yet another hobby he doesn’t have time for.

1 3