Established in 2016, Euro Tool Works (Unior USA) is committed to bringing Europe's best bicycle maintenance tools and accessories to the United States. We started with one brand: Unior Tools, and have since added Juice Lubes, Sinter Disc Brake Pads and Bleedkit. The people that make up ETW have experience in all aspects of cycling from brick and mortar retail to international racing. That level of experience gives us a strong ability to relate to both our retail and retailer customers.

Travis Barnes

Travis has a beard. It is red.

Bruce Fina

Bruce is old and sometimes falls asleep in the middle of meetings.

Fil Fina III

Fil is older than Bruce and does not fall asleep during meetings.


Webber is his surname. Nobody's quite sure what his given name is.

Savannah Passaretti - Fina

Savannah is crazy smart.   And thankfully the one that makes everything move at Unior USA.